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We are social, little critters and copying each other, conforming, imitating – that’s how we’re built. It’s not necessarily a bad thing. It’s how we learn and bond and create society. In business, though, it gets tricky, right? You have to play the game a little in order to find success. But then success is often defined for you. The path is defined for you. 

Our Mission & Definition for Authenticity

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Hey friend – and welcome! In a world full of people on the internet calling for “authenticity,” there’s precious little direction on what that means.

In a world that tells you to build your dream life, but then shows you exactly what that supposedly looks like, no one seems to be sharing the tools to discover what you truly want.

The Wide Open Podcast Trailer

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When deciding how to brand your business, there are 10 elements of branding design you absolutely MUST have for a consistent brand. Your brand is more than just a logo or a color scheme; it’s the embodiment of your values, personality, and the promise you make to your customers. In this guide, we’re diving into […]

Branding Design for Photographers & Creatives || How to Brand Your Business

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I had the pleasure of capturing the vibrant essence of Chelle the Painter through a branding photography session! She is an exceptional abstract artist, creative powerhouse, and my long-time friend. Chelle’s artwork is a kaleidoscope of color, texture, and unbridled joy, making the task at hand not just a photoshoot, but a celebration of her […]

Chelle the Painter || Wisconsin Branding Photography

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When Bethany and I joined forces for her personal branding photoshoot, the energy was palpable from the start. As a consultant for non-profits and small businesses, Bethany drives her successful networking with a vibrant personality. Knowing that she primarily connects with clients through these interactions, we decided to focus our efforts on creating a captivating […]

Bethany Collins Consulting || Bright & Joyful Branding Photoshoot